Griffin Fast Lube (Jiffy Lube Franchise) Case Study

The Company

Griffin Fast Lube is a multi-state franchisee of Jiffy Lube International fast lube locations.

Participants

Bryce Cutler, Director

Key Takeaways

• Higher average ticket value: Griffin’s average ticket value increased by 8.5%
• More customers per day: Since switching to Cinch, they’re getting 9.2% more customers per day
• 6x higher open rates: After Cinch improved their sender reputation and used data to send to their best customers, their open rate went from 3-6% to 40-50%!
• Marketing is more dialed in: They A/B test, focus on specific segments, and get to the right customer at the right time

Primary Cinch Features Used

• Email
• Text
• Direct Mail
• Data Enrichment