The Company

 Griffin Fast Lube is a multi-state franchisee of Jiffy Lube International fast lube locations. 

Participants

Bryce Cutler, Director

 

Key Takeaways

  • Higher average ticket value: Griffin’s average ticket value increased by 8.5% 
  • More customers per day: Since switching to Cinch, they’re getting 9.2% more customers per day
  • 6x higher open rates: After Cinch improved their sender reputation and used data to send to their best customers, their open rate went from 3-6% to 40-50%!
  • Marketing is more dialed in: They A/B test, focus on specific segments, and get to the right customer at the right time

Primary Cinch Features Used

  • Email
  • Text
  • Direct Mail
  • Data Enrichment
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