Real Lifetime Value
Gain better insights and actions to your most loyal and valuable customers through understanding lifetime value in an actionable way.
Over the past decade or so we have seen an increase in the conversation around Customer Lifetime Value. It is challenging to assign an arbitrary figure to something that should be deemed as crucial to customer retention.
At Cinch, we place customers into value segments. We use a patent-pending algorithm to determine the most valuable customers and place each customer in a categorized segment. This has shown a higher return on investment while reducing marketing waste.
Make Lifetime Value Work
If a customer comes in one time and spends $150 on a product or service that is a typical quarterly purchase, then they would likely have a lifetime value of $600 looking at the annual lifespan of the customer. Likewise, a customer that has spent $45 at your business every month for the past six months has a lifetime value, on that same span, of $540. It appears that the first customer has a higher lifetime value, but on a closer examination, we can see that the one-time purchaser does not have the loyalty that the monthly customer has.
Lifetime value is bigger than a single purchase or two averaged out over an assumed period of time. At Cinch, we rely more on an approach that takes into account RFM Analysis which includes recency, frequency, and monetary value. By looking deeper into a customer’s habits we can see the in actuality the second customer has a higher lifetime value.
Keep more customers and win back more lost ones with intelligent and personalized marketing strategies automated
Manage broadcast email, automated emails, text, postcard mailings, Facebook Ads, Google Ads, Chatbots, and transaction level data all in one place.
your marketing & data team
Put your software to work. No need to hire expensive data scientists. Reduce marketing waste. Increase efficiency. Your Shopify store will do more.
More Revenue. Less Time.
Through Cinch’s patent-pending algorithms, we empower you to do more with less. Reduce marketing waste, tell the right story to the right customer at the right time, know more about your customers through enriched data, and win back customers more efficiently. Do all of this with the ease of Cinch’s journey builder and automated processes.
Managing Your Business Doesn’t Have to Be Hard.
Work on your business while we work in your business to keep your customers coming back time and time again.