Answer Big Business Questions

Attribution and Reporting Dashboard

Your business looks to you for answers and insights. Cinch makes that easier with our attribution and reporting dashboard.

Finally, you can visualize your data, identify key factors, and then plan your upcoming marketing strategy based on data and insights.

Attribution Is Vital to Your Marketing Success

98% of Marketing Professionals Agree*

Improve Efficiency

Ready to improve marketing efficiency? According to ZoomInfo, attribution across marketing channels can provide efficiency gains 15% to 30%.

Boost Revenue

With the right information, you can optimize the customer journey across multiple touchpoints, leading to more sales and higher revenue.

Demonstrate ROI

Only 60% of marketers are confident they can demonstrate return on investment. With Cinch, you can easily see the value of your campaigns.

*RevSure

Cinch Reports: Know More, Grow More

Explore 14 reports that give you the information and insights you need to understand the effectiveness of your marketing—and how to pivot for future growth.

Attribution Reports

What Does It Analyze?

This report analyzes marketing attribution by evaluating the effectiveness of channels, timing, location, templates, and communication.

How Is It Valuable?

Helps you optimize marketing strategies and maximize transaction attribution through comprehensive data analysis.

What Does It Analyze?

Provides insights into customer return rates and revenue within 60 days of an email being sent.

How Is It Valuable?

Enhances email marketing strategies by evaluating the impact of email campaigns on customer return rates and revenue.

What Does It Analyze?

Provides insights into customer return rates and revenue within 60 days of text messages being sent.

How Is It Valuable?

Enables the assessment and optimization of SMS marketing efforts by linking messages to customer actions.

What Does It Analyze?

Provides insights into customer return rates and revenue within 60 days of mail being shipped.

How Is It Valuable?

Helps measure the effectiveness of direct mail campaigns and informs future marketing investments.

What Does It Analyze?

Shows customer coupon redemption totals and revenue amounts for each coupon.

How Is It Valuable?

Assists in evaluating the effectiveness of coupon campaigns and refining promotional strategies.

Attribution Reports

What Does It Analyze?

Provides an overview of general customer information, including total numbers and contact details.

How Is It Valuable?

Enhances customer relationship management by ensuring accurate and comprehensive contact databases.

What Does It Analyze?

Shows the extent of customer contact information captured at the point of sale.

How Is It Valuable?

Improves marketing efforts and customer engagement by ensuring high-quality data collection.

What Does It Analyze?

Provides insights into customer satisfaction, feedback responsiveness, and business impact of reviews.

How Is It Valuable?

Enables enhancements in service quality and reputation management through informed decision-making.

What Does It Analyze?

Offers insights into transaction patterns by month, day, hour, and item.

How Is It Valuable?

Helps identify peak periods and optimize inventory and staffing based on customer behavior trends.

Attribution Reports

What Does It Analyze?

Monitors the number of emails sent, delivery rates, open rates, bounce rates, and spam rates over time and by template.

How Is It Valuable?

Facilitates the optimization of email marketing by tracking and improving key performance metrics.

What Does It Analyze?

Analyzes customer transactions following email delivery, including timing and transaction amounts.

How Is It Valuable?

Helps improve email marketing campaigns by understanding customer engagement and purchase behavior.

What Does It Analyze?

Evaluates the actionability and value of customer information captured during transactions.

How Is It Valuable?

Improves email campaign success rates by ensuring the quality and validity of email addresses collected.

What Does It Analyze?

Provides insights into the performance and volume of SMS messages, helping to monitor usage and evaluate delivery success.

How Is It Valuable?

Enables data-driven decisions to optimize SMS marketing strategies and enhance communication effectiveness.

What Does It Analyze?

Provides insights into the performance and volume of mailed items, monitoring usage and delivery amounts.

How Is It Valuable?

Aids in evaluating and optimizing direct mail campaigns for better reach and effectiveness.

Cinch Attribution Methodology

There are many ways for customers to find and engage with your business. That’s why we use a mix of attribution models to ensure you get a clear picture of each customer’s conversion journey.

At Cinch, we attribute revenue to any marketing channel utilized within 60 days of a transaction. Attribution is applied equally across all the channels within a customer’s journey. And of all the content deployed across each channel, we attribute the last-touch asset.

Let’s look at a couple of examples.

Example 1

If a customer engaged with content across three channels within 60 days, each channel would receive one-third attribution.

Example 2

If you send a customer three marketing emails, but they only open the third email before making a purchase, we attribute the last email.

You Worked Hard to Earn Their Business

Retain Your Customers with Cinch

Customer retention is an essential focus for your marketing return on investment. After all, repeat customers spend 67 percent more than new customers—and you’ve already earned their business.*

Learn how Cinch helps you capitalize on repeat customers while boosting their lifetime value.